Cinematic
websites
Sites that move like film. A property that isn't built yet, a builder's work coming together, a studio's own engine room. Each one tells its story as you scroll, and the owner keeps it current from a CMS.
I build the back office for people who are brilliant at their business and buried in the admin.
I'm a product designer who builds. You get the website people see, and behind it, the system you run your week from. Then Smith, the AI I run my own company on, works it with you.
What I've
built
Real businesses, still running on it. Tap one.
- Brilliant at
- Cocktails that make a wedding.
- Buried in
- Enquiries, quotes, staffing every event, stock.
- What I built
- A website with packages and enquiries. Behind it a CRM, an events hub that assigns staff and checklists, stock, and a training hub for the bartenders.
- Brilliant at
- Getting strangers to care about one person’s story.
- Buried in
- Campaigns, donations, payments, keeping every story current.
- What I built
- A donation platform where every campaign is a person’s story, with MercadoPago payments and an admin for the stories.
- Brilliant at
- A place people want to live in before it’s built.
- Buried in
- Lots, prices, plans and brochures that keep changing.
- What I built
- A cinematic sales site, with a CMS for lots, houses, galleries and the brochure.
- Brilliant at
- Furniture you want to touch.
- Buried in
- Updating collections, projects, and posting every piece.
- What I built
- A showcase presented from a phone in front of clients, a CMS for collections and projects, and an Instagram publisher.
- Brilliant at
- Turning a building site into a home people are proud of.
- Buried in
- Approvals, site updates, the crew in the field, and keeping every homeowner in the loop.
- What I built
- One app in three parts: an approval inbox for the office, a voice-first site log for the crew that works offline, and a timeline where homeowners follow their build from planning to handover.
- Brilliant at
- Making a first session feel safe.
- Buried in
- Enquiries, fees, keeping the site current.
- What I built
- A quiet one-page site built around the practice’s own front door, and an admin the owner runs herself: every screen named after something she can point at on the page.
- Brilliant at
- Being the neighbourhood’s front room.
- Buried in
- Room bookings, what’s on, volunteers.
- What I built
- A new website and CMS for the centre, and a booking system for its rooms: regular groups, one-off hires and requests, week by week.
The front, the back, the week, and Smith
- Everyone sees
the frontThe website. The part your customers see. - Behind it,
the backEnquiries, quotes, clients. One place, instead of your inbox. - Then the
whole weekEvents, staff, stock. Everything that used to live in WhatsApp and a spreadsheet. - Smith runs
all of itOne thread through every layer. It sees the problem before you do, and asks.
Sample data
Then you
just ask
Smith works the back office for you, over WhatsApp, Telegram or the web. It remembers. Anything that changes something waits for your yes.
What they'd send at ten at night. Sample conversations.
Owner22:41
What’s missing for Saturday’s wedding?
Smith22:41
Two bartenders confirmed, one to assign. Stock is short about 3 bottles of Aperol for the spritz menu.
Owner22:42
Put Carla on it. Add the Aperol.
Smith22:42
Assign Carla to Saturday, and add 3 Aperol to this week’s order?
Yes, do itNot yet
Owner22:42
Yes
Smith22:42
Done. Carla has her checklist.
Money or anything you can't undo: always asks first.Your data stays yours.
Design it.
Build it. Film it.
Product design is where I started. AI is how one person now does the work of a studio. This is the range, all of it work I've shipped.
Cinematic
AI films and
3D renders
Films directed with AI video tools, and 3D built in Blender. A cinematic space shot, an albatross dive that mixes a Blender render with AI video, and a product render for a gin label.
AI video
Blender + AI
3D product render
Motion,
written in code
Animation built as code and rendered to video. A brand film, a stop-motion wizard duel made in Blender and driven by Python, and data stories where every number lands on cue because it comes straight from the data.
Blender + Python
Brand film
Data story
Social
content
Reels for Instagram and TikTok, from the hook in the first second to the caption. Three AI characters, each with their own voice: one teaches AI, one asks the questions, one crashes whatever is trending.
AI character
AI character
AI character
Product design
and build
The core of it. A Mac app for running AI agents, a browser game, MCP servers that let AI read a business's own data, and the CRMs, CMSs and booking systems owners run themselves. Designed first, then built and shipped.
Who's regularly late in Manchester?Claude, reading the attendance systemOne person stands out: late on 60% of shifts. And Belfast has a bad Monday.
My own day
runs on it
An ordinary day at AIwithDiego, run by talking to Smith.
The brief
Calendar, inbox, what's due. Written before I'm up.
Client call
Prepped before. Actions written after.
Research
What's new in AI, tested against what I offer.
Checks
Design review, tests, security. Then it ships.
Updates
Client sites updated and watched for errors.
Logged
Written down. Tomorrow starts where today stopped.
What's your
business?
Smith asks three questions and emails you a summary. I get a copy and reply myself.